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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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7-3 Discussion

7-3 Discussion

Q In your initial post, identify one current event that you believe is affecting how consumers are making buying decisions. Then, address the following: • Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior. • Describe how the current event has specifically affected your own purchasing decisions. In your replies to at least two peers, describe one data-collection tool that could be used to evaluate the actual impact the current event is having on consumer behavior or preferences. Indicate whether the tool reflects quantitative or qualitative data. To complete this assignment, review the Discussion Rubric.

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We live in a world that has been rattled with a pandemic, inflation, political problems such as Ukraine, and much more. Aside from all of this, a current situation that has affected consumer behavior is our “woke” generation. We live in a new world that is the most self-reliant it has ever been. Growing up, we have witnessed different phases of consumer behaviors that were easily sold by marketing strategies and tricks that have pushed consumers to purchase products and live by them. Whether it was because a commercial or because their neighbor lived by the product, it seemed very easy to persuade someone to use it.